> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.livemeup.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 4- Scheduled Live Video Ads and Best Practices

| We bring the Facebook Campaign Manager right into LiveMeUp.

|| Please carefully read the best practices below for a great experience

* An ad must be scheduled at least two hours before the live event to ensure optimal use of the budget.
* Once the ad is scheduled, you have a 20-minute window to go live.
* If the livestream starts more than 20 minutes late, the scheduled ad will not launch so you can cancel original live video.
* If you go live early, the ad will only start running at the scheduled time.

* When setting up an ad, Meta will use the start time specified in your LiveMeUp event.
* You must provide Meta with the expected end time of your livestream—for example, a duration of 1 hour and 30 minutes or 2 hours.
* This allows Meta to spread the ad budget across the entire livestream.
* We recommend going live for at least **1 hour** to help drive strong traffic to your session and avoid under-delivery.


![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/2/c/bd2c813882227800/screenshot-2026-08-24-at-24405_1u2we28.png)

| Select your Campaign objective
|| We recommend to create 'Sales' campaign

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/2/c/bd2c813882227800/screenshot-2026-08-24-at-24436_1gnw9g8.png)

| Add your budget and confirm your audience.
|| We recommend to spend at least $100 per campaign.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/2/c/bd2c813882227800/screenshot-2026-08-24-at-24510_19aqfg3.png)

| Quick final check:

|| Click '**Save'** once your campaign is created. It won’t be published yet—it will be saved as a draft.
|| Click '**Schedule Campaign'** to publish the ad in Meta Live Manager.

![](https://storage.crisp.chat/users/helpdesk/website/-/b/d/2/c/bd2c813882227800/screenshot-2026-08-24-at-25315_lnx3mb.png)

| You're all set! Your campaign is scheduled and will run automatically at the scheduled start time.