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# Facebook Live Shopping: General Questions

# Facebook Live Shopping: General Questions

| Quick answers to the questions we hear most often about Facebook Live Shopping and Live Video Ads.

## Can I schedule both a Sales Live Video Ad and an Engagement Live Video Ad for the same live?

**Yes — and it works well.** Running both campaigns on the same livestream lets you reach two different sets of audiences at once:

* **Sales campaign** → Meta optimizes delivery toward shoppers most likely to buy.
* **Engagement campaign** → Meta optimizes delivery toward people most likely to watch, comment and react.

Combined, the two campaigns build additional traction for your livestream: engaged viewers make the live more active and visible, while the sales campaign brings in buyers.

|| Tip: give each campaign its own budget so you can compare results side by side in **Facebook Live Video Ads Analytics**.

For setup details, see **4- Scheduled Live Video Ads and Best Practices**.

## Where can I see the results of my Live Video Ad?

In LiveMeUp, open the **Replays** tab, click **See More** on the live you ran the ad for, then open **Facebook Campaign**. Click **View on Meta Ads Manager** for the full data in Meta.

See **7- Facebook Live Video Ads Analytics**.