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# How retargeting works on a Live Video Ad

# How retargeting works on a Live Video Ad

| Your Live Video Ad keeps working after the live ends. Everyone who watched it becomes an audience you can reach again — and they are the warmest shoppers you will ever advertise to.

## How it works

1. **Your Live Video Ad reaches new shoppers.** Meta shows your live to people who don't follow your Page yet.
2. **Meta remembers who watched.** It records every viewer and how long they stayed.
3. **You show them your replay.** You turn those viewers into a custom audience and put the replay (or your next live) back in front of them.

|| Why it works: these shoppers have already met your host, seen your products and spent time in your live. Retargeting live viewers with the replay is consistently one of the best-performing ads we see across LiveMeUp merchants.

## Step 1 — Create an audience of your live viewers

1. Open **Meta Ads Manager** and go to **Audiences**.
2. Click **Create audience** → **Custom audience**.
3. Under **Meta sources**, choose **Video**.
4. Pick an **engagement level**:
   - **At least 3 seconds** → biggest audience, least engaged.
   - **At least 10 seconds** or **ThruPlay** → smaller audience, much warmer. *(Recommended)*
5. Click **Choose videos** and select your live video(s) from your Facebook Page.
6. Set the **retention** to **30 days** (your replay stays shoppable on Facebook for 30 days).
7. Name it clearly, e.g. `Live viewers – Nov 6 – 10s`, then click **Create audience**.

|| Small lives? Select several past lives in the same audience to build a bigger pool.

## Step 2 — Retarget viewers with your replay

Follow our article **How to boost a past Facebook Live replay**, with one change:

1. At the **Ad set** level, under **Audience**, open **Custom audiences**.
2. Select the live viewers audience you just created.
3. Keep the rest of the setup as described in the boost article, then **Publish**.

|| Timing tip: launch the retargeting ad within 24–48 hours after your live, while the products and the moment are still fresh.

## Step 3 — Bring them back to your next live

Your viewer audience is saved in Ads Manager. Reuse it for any future campaign — for example, to promote your replay again or to announce your next live to people who already know you.

## Best practices

* **Start small.** Your viewer audience is much smaller than a cold audience, so it needs a much smaller budget.
* **Retarget every live.** Create a new audience (or update your existing one) after each live so your newest viewers are always included.
* **Judge it beyond the live.** Look for new names coming back to shop in the days after the live, not only same-session sales.

## FAQ

**My audience is empty or very small. Why?**
Meta needs some time to populate a new audience, and it needs a minimum number of people before it can deliver ads. Wait a few hours, or combine several lives into one audience.

**Can I retarget a live that didn't run as an ad?**
Yes. Any live video published on your Facebook Page can be selected in Step 1. Lives promoted with a Live Video Ad simply give you more new viewers to retarget.

**Where do I see the results?**
Check your ad in Meta Ads Manager, and your Live Video Ads performance in LiveMeUp. See **Facebook Live Video Ads Analytics**.