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# Boost a past Facebook Live replay

# How to boost a past Facebook Live replay ("was live" video)

Your live is over, but the replay keeps selling. Here's how to put ad budget behind it in Meta Ads Manager so more shoppers see it.

**Before you start**
- The replay must still be published on your Facebook Page.
- The ad text will be the title and description you wrote when you went live. You can't edit it in Ads Manager, so check it before you boost.

## Step 1 — Create the campaign
1. Open **Meta Ads Manager** and click **+ Create**.
2. Choose the **Engagement** objective.
3. Select **Manual setup**, then click **Continue**.

## Step 2 — Set up the ad set
1. Set **Conversion location** to **On your ad**.
2. Set the **Performance goal** to video views (ThruPlay) or post engagement.
3. Set your **budget**, **schedule** and **audience**.
4. Under **Placements**, keep **Advantage+ placements** (recommended) or choose Facebook Feed / Reels manually.

## Step 3 — Select your replay
1. Go to the **Ad** level.
2. Under **Identity**, select the Facebook Page you went live from.
3. Under **Ad setup**, choose **Use existing post**.
4. Click **Select post** and find your live replay (look for the video with your live's title).
   - Not showing up? Refresh, or click **Enter post ID** and paste the ID from the replay's URL.
5. Click **Continue**.

## Step 4 — Publish
Click **Publish**. Meta reviews the ad (usually within 24 hours) and it starts running once approved.

💡 **Want the boost to start the second you go live?**
Schedule a live video ad before your stream instead. See [Scheduled Live Video Ads and Best Practices](https://help.livemeup.io/en/article/4-scheduled-live-video-ads-and-best-practices-19awlv/).