How to Link Your Instagram Story to Shoppable Videos on Your Website

✨ Why it matters

Instagram Stories are a high-engagement format, perfect for driving traffic. When you connect them to your shoppable video experience, you:

• Turn casual views into real-time product discovery
• Offer a seamless path from inspiration to purchase
• Increase your conversion rate directly from social media

It’s one of the easiest and most effective ways to bring Instagram energy to your store.


🔗 How to do it – Step-by-Step


✅ Step 1 – Publish your shoppable videos
• Log in to your LiveMeUp dashboard
• Create and publish a playlist of shoppable videos (like a mini lookbook, a product series, or highlights from a live session)


✅ Step 2 – Retrieve the clickable link
• Head to your website
• Open the first shoppable video of the playlist
• Locate the arrow, click on it, click on 'message'
• You will then have a message with a URL such as https://www.brand.com/?autoplay-live-shopping-be=3b9e75b3-e89f-493b-acfc-a16671f30eaa
• That is your precious link to use on Instagram






✅ Step 3 – Create your Instagram Story
• Open Instagram and tap + to create a new Story
• Add a behind-the-scenes clip, product teaser, or engaging moment from your video
• Use the “Link” sticker (🔗 icon) to insert your shoppable video page URL
• Customize the sticker text with a CTA like:
• “Watch & Shop Here”
• “See it in action!”
• “Tap to try it on”


💡 Bonus Tip

Save your story as a Highlight (e.g. “Try On,” “Shop Looks,” or “New In”) to keep the traffic flowing beyond the 24h window.

Updated on: 24/04/2025