Instagram Live Shopping: A few prerequisites
Instagram Live Shopping now runs entirely from LiveMeUp: no stream key to copy, no Instagram tab to keep open. Check these few prerequisites before your first show.
Your LiveMeUp plan
- Meta add-on activated on your LiveMeUp plan. It covers both Facebook and Instagram.
Your Instagram account
- Professional account. Switch in the Instagram app: Settings > Account type and tools > Switch to professional account. It's free and takes 2 minutes.
- Public, with at least 1,000 followers. This is Instagram's own rule for going live, and it applies to every app.
- In good standing. Accounts with recent guideline violations may lose access to Live.
Your Meta connection
- Instagram connected from the Meta integration page in LiveMeUp. Log in with the Meta account that manages your Instagram.
- A Meta ad account with a payment method, only if you want to boost your lives as Live Video Ads.
Your streaming setup
- iPhone 15 or newer.
- Upload speed of at least 10 Mbps. Test it where you'll stream, on the same network.
Frequently asked questions
Do I still need a stream key or Instagram Live Producer?
No. LiveMeUp connects directly to Instagram and starts the live for you.
Can my viewers shop from the Instagram live?
Your live shows a link that takes viewers to your website, where they can shop. Product pinning on Instagram isn't available yet.
Why can't I go live with a private account?
Instagram only lets public accounts with 1,000+ followers start a live.
Updated on: 13/11/2026
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