Articles on: Live events

Instagram: setup the stream

Before you begin :


Instagram Live Producer is available to Professional Accounts only and this feature is only available on desktop via Instagram.com. Official help page from Instagram HERE


Instagram isn't an e.commerce platform so your viewers on Instagram won't be able to purchase directly your products.


Select your event then Edit




Select Multistream and activate the Instagram block.




Now create Live video on Instagram





Give a name to your Live event





Select Public or Practice





Retrieve the Stream URL and the Stream key provided by Instagram - NEVER CLOSE THIS WINDOW - You'll need to get back here when going Live.





Copy the URL and the Key on LiveMeUp and save.



You're all set! Congrats!


Updated on: 02/11/2025