Klaviyo Integration (New 🚀)

To set up an integration between LiveMeUp and Klaviyo specifically for capturing customer emails on the LiveMeUp platform and sending them to Klaviyo for livestream notifications and communications, you’ll want to ensure that the data flows smoothly and securely between the two systems. Here’s a detailed step-by-step guide on how to achieve this:

Step 1: Prepare Your Klaviyo Account

Sign In to Klaviyo: Log into your Klaviyo account.
API Keys: Navigate to the 'Account' section, and under 'Settings', find the 'API Keys' tab. Generate a new API Key if you don’t already have one, as you will need it to enable the integration.

Step 2: Prepare Your LiveMeUp Account

Sign In to LiveMeUp: Access your LiveMeUp account.
Integration Settings: Go to the Administration Menu then Integration Tab where you can manage or add new integrations.

Step 3: Setting Up the Integration

Find Klaviyo Integration Option: In LiveMeUp, search for Klaviyo in the integrations section.
Enter Klaviyo API Key: Input the Klaviyo API Key when prompted to authorize the connection between LiveMeUp and Klaviyo.

Step 4: Configuring Data Sync

Specify Data to Sync: Since your goal is to capture emails for livestream notifications, you’ll want to specifically sync email addresses. Ensure you configure the integration to capture the email addresses from user activities or sign-ups on LiveMeUp.
Select List: from LiveMeUp, select List in which emails will be sent to Klaviyo.

Step 5: Mapping Data Fields

Map Email Fields: Ensure that the email field in LiveMeUp is correctly mapped to the corresponding email field in Klaviyo. This ensures that the data transferred fits the expected format in Klaviyo.
Custom Fields for Segmentation: Optionally, set up custom fields that might be useful for segmenting your audience in Klaviyo, like user preferences for types of livestreams.
All emails coming from LiveMeUp will have a Klaviyo custom property as Key = &source and Value = Live Me Up

Step 6: Testing the Integration

Conduct Test Registrations: Perform a few test sign-ups on LiveMeUp to see if the emails are correctly captured and appear in your Klaviyo list.
Verify in Klaviyo: Check your Klaviyo dashboard to ensure that the emails are being received and stored correctly.

Step 7: Go Live

Activate the Integration: Once testing is complete and you’re satisfied with the configuration, activate the integration.
Monitor Data Transfers: Keep an eye on the data transfers for the first few days to handle any issues that might arise promptly.

Step 8: Utilize Klaviyo for Email Campaigns

Set Up Campaigns: Use the collected emails in Klaviyo to set up and send notifications for upcoming livestreams, updates, or any other engagement activities.
Segment and Personalize: Use Klaviyo’s powerful segmentation tools to personalize the emails based on user behavior and preferences captured from LiveMeUp.

Step 9: Maintain and Optimize

Regularly Check Integration Health: Regularly verify the health of the integration to ensure it continues to function as expected.
Update as Needed: As your needs evolve, return to the integration settings in both LiveMeUp and Klaviyo to make necessary adjustments.

By following these steps, you will be able to effectively sync customer email information from LiveMeUp to Klaviyo, enabling enhanced communication for livestream events and other marketing efforts. Always ensure compliance with data protection laws when handling personal information.

Updated on: 16/04/2024