How Total Sales Are Calculated

How Total Sales Are Calculated

Total sales figure is the sum of two distinct tracking periods, each with its own attribution logic.

1. During the Live Event - 'Live'

Revenue is tracked from two sources: purchases made directly within the interactive video, and purchases made on the website or app outside the video — as long as they involve a product that was featured in the live. This broader attribution accounts for viewers who leave the video mid-stream to complete their purchase on the site.

2. After the Live Event - 'Replay'

Only revenue generated directly through the LiveMeUp video player is counted.

Total Sales - 'Live' + 'Replay'

Total sales figure is the sum of two distinct tracking periods, each with its own attribution logic.

Success fee

If the LiveMeUp subscription includes a variable component, it applies to the Total Sales.

Updated on: 24/02/2026