How Total Sales Are Calculated

1. During the Live Event: 'Live'

All items added to cart during a livestream and purchased either during the live session or after the livestream will be subject to a success fee.

Revenue attribution is tracked from two sources:

• Purchases completed directly within the interactive video player on the website or mobile app. Sales concluded during Replay processing fall into Live sales, given that they added items to cart during the live event.
• Purchases completed outside the video player on the website or mobile app, provided the product was featured during the livestream and purchased within the exact live broadcast window. The live sales attribution window for this ends when you end the livestream.

This attribution model accounts for viewers who watch the livetsream then leave the livestream before checkout and complete their purchase elsewhere on the site or app.

2. After the Live Event: 'Replay'

Only revenue generated directly through the LiveMeUp video player is counted.

Total Sales - 'Live' + 'Replay'

The total sales figure is the sum of two distinct tracking periods, each with its own attribution logic.

Updated on: 20/05/2026