Connect Shopify with Facebook
First, connect your Shopify store to Meta with Shopify's official Facebook & Instagram app.
Step 1 — Install the Facebook & Instagram app
Install the Facebook & Instagram app from the Shopify App Store.
Step 2 — Connect Meta and sync your products
Connect your Meta account and sync your products.
Step 3 — Activate the tracking pixel
In Settings, make sure the tracking pixel is activated.
Updated on: 07/11/2026
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