Articles on: 👉 Facebook Live Shopping

Scheduled Live Video Ads and Best Practices

We bring the Facebook Campaign Manager right into LiveMeUp: you schedule a Live Video Ad for your event without leaving the app, and Meta shows your live to new shoppers as soon as you go live.

Before you start: best practices

Scheduling

Schedule the ad at least 2 hours before the live event to ensure optimal use of the budget.
Once the ad is scheduled, you have a 20-minute window to go live.
If the livestream starts more than 20 minutes late, the scheduled ad will not launch. You can then cancel the original live video.
If you go live early, the ad will only start running at the scheduled time.

Timing and duration

Meta uses the start time specified in your LiveMeUp event.
You must provide Meta with the expected end time of your livestream (for example, 1 hour 30 minutes or 2 hours). This allows Meta to spread the ad budget across the entire livestream.
We recommend going live for at least 1 hour to drive strong traffic to your session and avoid under-delivery.

Step 1 — Open the Facebook Campaign tab

In Shopify → LiveMeUp Live Shopping → Live events, click Edit on your event, then open the Facebook Campaign tab (next to Settings, Products and Multistream).

Step 2 — Choose your ad account and objective

Ad account: pick the Meta ad account that will be billed for the campaign.
Campaign objective:
- Increase sales — shows your ad to people most likely to buy during the live. Requires an active Meta pixel (LiveMeUp confirms when sales optimization is available).
- Increase engagement — shows your ad to people most likely to watch and interact with the live.

We recommend a Sales campaign.

Step 3 — Set your budget and audience

Budget: enter the Lifetime budget — the total amount Meta may spend over the whole campaign. LiveMeUp shows the time window it will be spent over.
Audience: add at least one country, and optionally states or regions. Keep Use Advantage+ audience checked to let Meta find the best audience, or uncheck it to set age, gender and interests yourself.

We recommend spending at least $100 per campaign.

Step 4 — Check what LiveMeUp handles for you

LiveMeUp builds the ad creative, placement and tracking from your live event. In the Handled for you by LiveMeUp block you can review:

Campaign name — editable
Facebook Page — locked (the Page you connected)
Starts — locked (your event start time)
Ends — editable (set your expected end time)
Destination URL — editable (by default, your Live Shopping page)

Step 5 — Save and schedule

Click Save in the top bar. The campaign is saved as a draft, not published yet.
Click Schedule campaign to publish the ad in Meta.

You're all set! Your campaign is scheduled and will run automatically at the scheduled start time.

After the live

Track results in Facebook Live Video Ads Analytics.
Keep the momentum: How to boost a past Facebook Live replay and How retargeting works on a Live Video Ad.

Troubleshooting

I don't see the Facebook Campaign tab.

Check that the Meta add-on is active on your plan: see Activate your Facebook Live Shopping Add-on.
Check that LiveMeUp is connected to your Business Portfolio, Page and Ad Account: see Connect LiveMeUp with Facebook.

"Increase sales" isn't available.
Sales optimization needs an active Meta pixel. In Shopify, open the Facebook & Instagram app → Settings and make sure the tracking pixel is activated (see Connect Shopify with Facebook). Until then, you can still run an Increase engagement campaign.

My ad didn't run.

Did you go live more than 20 minutes after the scheduled start time? The ad doesn't launch in that case.
Did you click Schedule campaign after saving? A saved campaign stays a draft until you schedule it.
Does your account meet Meta's criteria for live video ads (eligible business portfolio, ad history with a low rejection rate)? See Facebook Live Shopping: A few prerequisites.

My ad spent less than the budget.
Meta spreads the budget across the start and end times you set. If your live ended earlier than the Ends time, or lasted under 1 hour, Meta may not spend it all. Set a realistic end time and go live for at least 1 hour.

I can't connect my Business Portfolio.
The Facebook account you're using may not have the required permissions. See Troubleshooting Facebook Live Shopping Integration.

My products don't show on Facebook.
Products must be synced to the Facebook sales channel in Shopify. Products tagged "Not on FB sales channel" can't be pinned until they're synced.

Still stuck? Chat with us using the bubble at the bottom of the screen.

Updated on: 07/11/2026

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