4- Scheduled Live Video Ads and Best Practices

We bring the Facebook Campaign Manager right into LiveMeUp.

Please carefully read the best practices below for a great experience

An ad must be scheduled at least two hours before the live event to ensure optimal use of the budget.
Once the ad is scheduled, you have a 20-minute window to go live.
If the livestream starts more than 20 minutes late, the scheduled ad will not launch so you can cancel original live video.
If you go live early, the ad will only start running at the scheduled time.
When setting up an ad, Meta will use the start time specified in your LiveMeUp event.
You must provide Meta with the expected end time of your livestream—for example, a duration of 1 hour and 30 minutes or 2 hours.
This allows Meta to spread the ad budget across the entire livestream.
We recommend going live for at least 1 hour to help drive strong traffic to your session and avoid under-delivery.

Select your Campaign objectiveWe recommend to create 'Sales' campaign

Add your budget and confirm your audience.We recommend to spend at least $100 per campaign.

Quick final check:

Click 'Save' once your campaign is created. It won’t be published yet—it will be saved as a draft.Click 'Schedule Campaign' to publish the ad in Meta Live Manager.

You're all set! Your campaign is scheduled and will run automatically at the scheduled start time.

Updated on: 25/08/2026