Articles on: 👉 Facebook Live Shopping

Facebook Live Video Ads Analytics

All your Live Video Ads analytics are available in LiveMeUp, replay by replay.


Where to find them


  1. In LiveMeUp, open the Replays tab.
  2. Click See More on the live you ran the ad for.
  3. Open the Facebook Campaign tab (next to Replay Links, Analytics, Flash Sales and Preview).



What you'll see


Campaign summary

  • Campaign status (e.g. active or paused)
  • Objective (e.g. Increase sales)
  • Runs: the date and time window the ad ran
  • Lifetime budget
  • Ad account used


Reach & visibility

  • Impressions: how many times your ad was shown
  • Reach: how many people saw it


Engagement

  • Link clicks
  • Video views


Conversions

  • Purchases
  • Purchase value
  • ROAS (return on ad spend)


Cost

  • Amount spent
  • Cost per click
  • Cost per purchase



Meta's data isn't real-time: reach and spend keep updating for a few hours after the live, and purchases and ROAS can change for up to 7 days.


Want more detail? Click View on Meta Ads Manager to open the campaign data directly in Meta.

Updated on: 07/11/2026

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