• Facebook Live Shopping : A few prerequisites!

  A few prerequisites and some information from Meta.Featured

• Connect Shopify with Facebook

  Start by installing the Facebook App from the Shopify App StoreFeatured

• Connect LiveMeUp with Facebook

  Connect LiveMeUp with your Meta Business ManagerFeatured

• Activate your Facebook Live Shopping Add-on

  Activate the facebook Live Shopping Add-on from the billing pageFeatured

• Scheduled Live Video Ads and Best Practices

  Connect your livestream to millions of potential new customers with Scheduled Live Video AdsFeatured

• Going Live - Pin Product - Moderate

  Monitor the whole live session on Shopify and Facebook from one screenFeatured

• Facebook Live Shopping Replay

  Boost your Facebook Live Shopping replays!Featured

• Facebook Live Video Ads Analytics

  ROAS, Reach, Impressions and much more!Featured

• Use Custom Audiences for Meta Live Video Ads

  Want to show your Live Video Ad to people who already know your brand — past customers, site visitors, Instagram followers? You can target your own Meta Custom Audiences. You schedule the campaign from LiveMeUp as usual, then swap in your Custom Audience from Meta Ads Manager. It takes about 2 minutes. When to use Custom Audiences By default, LiveMeUp campaigns use Advantage+ audience: Meta finds new shoppers for you. That's the best choice to reach new people. Custom Audiences aFeatured

• Boost a Meta Live Video Ad on the spot

  Not every live is planned days ahead. With Boost Live Ad, you put ad budget behind your live directly from the Live Manager: set a budget and a length, click Boost, and Meta starts showing your live to new shoppers as soon as your event is open to the public. No campaign to schedule in advance. Key terms Boost Live Ad — a Meta live video ad launched from the Live Manager of your event. It starts on Facebook when you open the event to the public, and runs for the length you cFeatured

• Boost a past Facebook Live replay

  How to boost a past Facebook Live replay ("was live" video) Your live is over, but the replay keeps selling. Here's how to put ad budget behind it in Meta Ads Manager so more shoppers see it. Before you start The replay must still be published on your Facebook Page. The ad text will be the title and description you wrote when you went live. You can't edit it in Ads Manager, so check it before you boost. Step 1 — Create the campaign Open Meta Ads Manager and click **+ CreatFeatured

• How retargeting works on a Live Video Ad

  How retargeting works on a Live Video Ad Your Live Video Ad keeps working after the live ends. Everyone who watched it becomes an audience you can reach again — and they are the warmest shoppers you will ever advertise to. How it works Your Live Video Ad reaches new shoppers. Meta shows your live to people who don't follow your Page yet. Meta remembers who watched. It records every viewer and how long they stayed. You show them your replay. You turn those viewers iFeatured

• Facebook Live Shopping: General Questions

  Facebook Live Shopping: General Questions Quick answers to the questions we hear most often about Facebook Live Shopping and Live Video Ads. Can I schedule both a Sales Live Video Ad and an Engagement Live Video Ad for the same live? Yes — and it works well. Running both campaigns on the same livestream lets you reach two different sets of audiences at once: Sales campaign → Meta optimizes delivery toward shoppers most likely to buy. Engagement campaign → Meta optimizeFeatured

• Troubleshooting Facebook Live Shopping Integration

  Find practical solutions to the most common Meta integration issues here.Featured