Boost a Meta Live Video Ad on the spot
Key terms
- Boost Live Ad — a Meta live video ad launched from the Live Manager of your event. It starts on Facebook when you open the event to the public, and runs for the length you choose.
- Scheduled Live Video Ad — a Meta campaign set up in advance from the event's Facebook Campaign tab, tied to a fixed start time. See Scheduled Live Video Ads and Best Practices.
- Live Manager — the screen where you prepare your live, start a Private Test and go live.
- Boost settings — the ad account, goal and audience used for every boost. Set once, edit anytime.
- Goal — what Meta optimizes for. Increase sales shows your live to people most likely to buy (requires an active Meta pixel).
- Advantage+ audience — Meta's automatic targeting: it finds the best audience in the country you selected.
- Total budget — the full amount Meta may spend on the boost, in your ad account's currency.
- Length — how long the boost runs: 1 h, 2 h or 3 h. Meta spreads the budget over that window.
Boost or Schedule?
Boost Live Ad | Scheduled Live Video Ad | |
|---|---|---|
Where | Live Manager → Facebook ads | Edit event → Facebook Campaign tab |
When it starts | When you open the event to the public | At the scheduled start time |
Planning needed | None, plan it any time before or during your live | Ideally 2 hours before the live |
Settings | Saved Boost settings + budget + length | Full campaign setup |
Best for | Spontaneous lives, last-minute boosts | Planned lives with a fixed time |
Before you start
- Your Facebook Live Shopping add-on is active: see Activate your Facebook Live Shopping Add-on.
- LiveMeUp is connected to your Business Portfolio, Page and Ad Account: see Connect LiveMeUp with Facebook.
- To use the Increase sales goal, your Meta pixel is active: see Connect Shopify with Facebook.
Step 1 — Open the Facebook ads tab in the Live Manager
Open your event's Live Manager, then click the Facebook ads tab (next to Showcase).
Step 2 — Check your Boost settings
Under Your Boost settings, review:
- Ad account — the Meta ad account billed for the boost.
- Goal — e.g. Increase sales.
- Audience — e.g. Advantage+ audience in your country.
Need to change something? Click Edit Boost settings.
Step 3 — Set your budget and length
- Total budget — enter the amount Meta may spend on this boost.
- Length — choose 1 h, 2 h or 3 h. Match it to how long you plan to stay live.
Step 4 — Click Boost
Click Boost.
- Before your live: the boost is planned. It starts on Facebook as soon as you open the event to the public.
- During your live: the boost goes out right away.
After the live
- Track results in Facebook Live Video Ads Analytics.
- Keep the momentum: How to boost a past Facebook Live replay and How retargeting works on a Live Video Ad.
FAQ
I don't see the Facebook ads tab.
Check that the Facebook Live Shopping add-on is active and that LiveMeUp is connected to your Business Portfolio, Page and Ad Account.
"Increase sales" isn't available.
Sales optimization needs an active Meta pixel. In Shopify, open the Facebook & Instagram app → Settings and make sure the tracking pixel is activated.
My boost didn't start.
A planned boost only starts once your event is open to the public. A Private Test doesn't trigger it.
My boost spent less than the budget.
Meta spreads the budget over the length you chose. If your live ends before the boost does, Meta may not spend it all. Pick a length that matches your live.
Can I use a Boost and a Scheduled ad on the same live?
Pick one per live to avoid two campaigns competing for the same audience.
Updated on: 10/11/2026
Thank you!