Facebook Live Shopping: General Questions

Quick answers to the questions we hear most often about Facebook Live Shopping and Live Video Ads.

Can I schedule both a Sales Live Video Ad and an Engagement Live Video Ad for the same live?

Yes — and it works well. Running both campaigns on the same livestream lets you reach two different sets of audiences at once:

Sales campaign → Meta optimizes delivery toward shoppers most likely to buy.
Engagement campaign → Meta optimizes delivery toward people most likely to watch, comment and react.

Combined, the two campaigns build additional traction for your livestream: engaged viewers make the live more active and visible, while the sales campaign brings in buyers.

Tip: give each campaign its own budget so you can compare results side by side in Facebook Live Video Ads Analytics.

For setup details, see 4- Scheduled Live Video Ads and Best Practices.

Where can I see the results of my Live Video Ad?

In LiveMeUp, open the Replays tab, click See More on the live you ran the ad for, then open Facebook Campaign. Click View on Meta Ads Manager for the full data in Meta.

See 7- Facebook Live Video Ads Analytics.

Updated on: 07/11/2026

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