How to boost a past Facebook Live replay ("was live" video)

Your live is over, but the replay keeps selling. Here's how to put ad budget behind it in Meta Ads Manager so more shoppers see it.

Before you start

• The replay must still be published on your Facebook Page.
• The ad text will be the title and description you wrote when you went live. You can't edit it in Ads Manager, so check it before you boost.

Step 1 — Create the campaign

1. Open Meta Ads Manager and click + Create.
2. Choose the Engagement objective.
3. Select Manual setup, then click Continue.

Step 2 — Set up the ad set

1. Set Conversion location to On your ad.
2. Set the Performance goal to video views (ThruPlay) or post engagement.
3. Set your budget, schedule and audience.
4. Under Placements, keep Advantage+ placements (recommended) or choose Facebook Feed / Reels manually.

Step 3 — Select your replay

1. Go to the Ad level.
2. Under Identity, select the Facebook Page you went live from.
3. Under Ad setup, choose Use existing post.
4. Click Select post and find your live replay (look for the video with your live's title).
5. • Not showing up? Refresh, or click Enter post ID and paste the ID from the replay's URL.
5. Click Continue.

Step 4 — Publish

Click Publish. Meta reviews the ad (usually within 24 hours) and it starts running once approved.

💡 Want the boost to start the second you go live?
Schedule a live video ad before your stream instead. See Scheduled Live Video Ads and Best Practices.

Updated on: 10/11/2026