Facebook Live Shopping : A few prerequisites!
Before setting up Facebook Live Shopping, check that your Facebook account and Page meet Meta's eligibility criteria.
Eligibility criteria
To start or schedule live events
- Your Facebook profile is 60+ days old
- Your Facebook Page has 100+ followers
To create live video ads
- An eligible business portfolio in Meta Business Suite
- Ad spending activity with a low ad rejection rate in the past 6 months
To set up ads for an upcoming live event
- An ad account in Ads Manager
Why sell live on Facebook
The slides below come from Meta's Facebook Live Shopping training. In short:
- Reach: Meta reports billions of live stream plays on Facebook every day.
- What viewers get: discovering new products, entertaining presenters, a community to chat with, and content from businesses they care about.
- What sellers get: new audiences, synced product catalogs for real-time shopping, and no additional selling fees from Meta.
- Across the whole shopper journey: reminder ads before the live, Live Video Ads that bring in new viewers once you go live, shopping tools during the live (pinned products, comments, featured links), a picture-in-picture checkout experience, and highlight clips after the live to re-engage viewers.
- Performance marketing: advertisers use Live Video Ads to drive conversions while extending the reach of their lives across Meta.
Meta's training slides
Next step
Updated on: 07/11/2026
Thank you!